Since I last wrote about Meghan Sussex, a lot has occurred. Rumors swirled about Meghan and Harry’s Netflix deal, season 2 of With Love, Meghan dropped, As Ever has had three more launches, and Meghan celebrated her 44th birthday. I’m here today with an update on all things business for our favorite Royal Girl Boss, along with my personal As Ever story!
My disclaimer from my first Meghan post applies: I once again want to make it clear that any racist or hateful comments on this post regarding Meghan and her family will not be tolerated.
The State of the Netflix Deal
On August 11, after weeks of speculation and false rumors, it was announced that Harry and Meghan had extended their working relationship with Netflix. The couple has a “multi-year, first-look deal via their banner Archewell Productions.” Additionally, Netflix will continue to work with Meghan to further develop the As Ever brand.
In July, word spread that Netflix had chosen not to renew their $100 million deal that expired this month. Who spread this word? Well, an unnamed “Hollywood insider,” of course. This story originated in The Sun, a notorious U.K. tabloid. It’s shocking how many legitimate news outlets took this headline and ran with it, only to have to backtrack weeks later with the truth, this time directly from Netflix. I was particularly perplexed by People Magazine’s engagement with the rumors. People has been a trusted outlet for Harry and Meghan, with Meghan even appearing on the cover with exclusive photos and an interview ahead of the first season of With Love. But hey, clicks are clicks.

The only real change that comes with this new deal is that Harry and Meghan have the opportunity to shop their projects to other networks and streamers, after showing them to Netflix first. If Netflix chooses to pass on a project, the couple can send it to Hulu, Paramount, etc. The royal couple isn’t the only one who has entered into this sort of deal with the streaming giant. Barack and Michelle Obama have a similar first-look deal with Netflix. Not a bad company to be in!
With Love, Meghan Season 2
With Love, Meghan season 2, premiered on Netflix on August 26. The new season boasted guests from Tan France to Samin Nosrat. Though this season was filmed at the same time as the first season, I believe the vibe in this season is even more joyful. Meghan seems much more comfortable in front of the camera this time and works alongside her guests with more confidence. She seems less nervous and more present. Similarly, the guests this season seem more confident as well. There doesn’t seem to be as much of a “starstruck” quality to the guests as there was in the first season (*cough* Mindy Kaling *cough*). Season 2 seems to be closer to what Meghan envisioned for the show – two or more people coming together and sharing in the love of food, entertaining, and friendship.

As of this writing, a third season of With Love hasn’t been announced. However, a holiday special of the show was revealed alongside the news of the couple’s new Netflix deal, named With Love, Meghan: Holiday Celebration. The special will air this December.
The numbers from Season 1 of With Love arrived in July, with Netflix releasing its latest Engagement Report. With Love ranked 389th in the television category with 5.3 million views. You may look at that number initially and grimace, like I did. But I downloaded the entire report and was pleased to see the company that Meghan was in. At 410th is Beyoncé with the Beyoncé Bowl, and Gilmore Girls season 1 is 411th – believe me, y’all, Meg is doing just fine.
As Ever Evolves Past Their Initial Launch
Since our last As Ever update, a lot has happened! There have been two more spread drops, along with a special wine launch. In June, an apricot spread was added to the As Ever family, and in August, an orange marmalade spread joined the fun. Each flavor drop was accompanied by a restock of the evergreen products – the shortbread cookies, the flower sprinkles, the crepe mix, and the tea. The 2024 Napa Valley Rosé launched this summer. The rosé is sold in bottles of 3, starting at $90. Let me tell you, I’m dying to try this wine, but the price is a little too steep for me at the moment. If you’ve had the opportunity to try it, please let me know in the comments.

Business wise, the second As Ever launch completely sold out, similar to the first launch. The third launch was accompanied by more stock, leading to only the orange marmalade spread in the keepsake packaging being sold out at the time of this writing. Meghan spoke about As Ever’s inventory with Emily Chang of Bloomberg, sharing how each launch has been a learning opportunity for the company. You never truly know what the demand for a product will be until you launch it. Essentially, As Ever went from launching with 10,000 jars of raspberry spread to producing 100,000 jars of the orange marmalade spread. That sort of growth in less than a year is extraordinary.
With a holiday With Love special coming in December, I expect there to be a festive As Ever drop sooner rather than later. Cranberry spread? A gingerbread mix? The possibilities are endless.
My Personal As Ever Experience
When the second launch for As Ever arrived on the morning of June 20, I had the website up and ready, prepared to sacrifice my firstborn child for some apricot spread. I was thrilled to check out with my apricot spread (in the keepsake packaging) within minutes, wiping my brow later that morning when I saw that the launch had once again sold out. Unfortunately, this moment of relief was not meant to last.
I, along with many other customers, had their apricot spread orders cancelled a week later. I can’t lie, I was pretty bummed to receive that email. There wasn’t any nefarious reason for the cancellation, but the As Ever team told customers in an email that the spreads were oversold. They assured customers they would receive a refund for both the spread and for the shipping (which was $7 for me). On top of that, the team vowed that we would receive a spread upon restock, free of charge. I was skeptical of this claim, but nonetheless thrilled to receive a refund.
With the launch of season 2 of With Love, Meghan, the As Ever team contacted those with the cancelled orders to let them know that their spreads would be shipping within days. A week later, I received a special package in my mailbox.




Let me just say, the box, the packaging, the glass jar? It all looked absolutely stunning upon arrival and felt high-quality. After I had a little photoshoot with the jar, I knew it was time for a taste test.
As of this writing, I’ve tried the spread twice. Once with biscuits and once with rye toast. I will say that the apricot flavor packs a punch. A little goes a long way. I didn’t know this when I tried it with the biscuit, and was a bit overwhelmed with the tart taste of the apricot. I enjoyed the spread more with toast, as there was more surface area for the flavor to go. I could enjoy each bite without going “oh my!” I’d love to try the raspberry flavor in the future to see if that flavor packs as big of a punch as the apricot did.
The consistency of the spread is a bit more watery than traditional jam or jelly. The jar has a wide opening, and between that and the texture of the spread, it’s easy to take a spoon or a knife to the spread and smear it onto your item of choice. The spread itself settles back into the jar beautifully. Cleanup was easy, and any excess spread was able to be wiped off with a paper towel. I’m looking forward to finishing the product and reusing the gorgeous jar in a different way!
Overall, the apricot spread was a lovely experience for me. I would highly recommend ordering from As Ever. The customer service was incredible, the product itself was delightful, and the packaging was sturdy. Bravo, Meghan and team!
I’ll be back this winter to discuss the upcoming With Love holiday celebration. For now, I’ll be here with my apricot spread and watching With Love season 2 again.















